“The biggest challenge was making sure that each product covered all skin tones, and it was a challenge I was up for,” Rihanna said in an interview with. So while one model may be featured for the product’s page, a quick browse of other items will show the same product used in other looks on other skin tones. Throughout all the looks, different products are mixed and matched giving a range of models for wearing a certain item. Almost every model wears the Gloss Bomb, showing it off on a variety of skin and lip tones. With Fenty Beauty’s wide range of models, it can be easier to visualize how items will fit. The oversaturation of white models in the cosmetic industry leaves many consumers of color unsure of how products will look on them. Serving different skin tones does not stop with just what is being offered, but carries over into how the products are modeled. Brands will distinguish between “light natural” and “light natural beige,” yet they dictate one color for all dark-skinned users, making it difficult for non-white consumers to find the makeup they want at the quality and price they want. While many other brands offer a similar quantity of shades, they usually fail to account for those with deeper-colored skin.
Her highly anticipated Pro Filt’r foundation comes in 40 shades meant to offer variety to all skin tones, even focusing on hard-to-match tones. Not only did Rihanna’s new beauty brand release this all-purpose gloss, she has your whole face covered.īranded after Rihanna’s last name, Fenty, the complexion-focused brand is designed to offer all the necessary products to complete your look, from foundation to highlighter to contour.īefore its premiere last Friday, Rihanna released a preview video, featuring a diverse range of models, alluding to the wide spectrum of skin tones accounted for in the brand. The Gloss Bomb from Fenty Beauty, that is.